Portfolio | Case study
SEO Optimization for Flower Bar Cebu
Flower Bar Cebu is a local flower shop that specializes in creating customized floral arrangements for all kinds of occasions. The aim of this project was to enhance the business’s online presence and attract more organic traffic to their website. As an SEO Specialist, I employed strategies that included data benchmarking, keyword research, competitor analysis, insights from Google Search Console, and a thorough website audit.
Data Benchmarking
Before launching the SEO campaign, I performed a detailed benchmarking analysis to assess Flower Bar Cebu’s online performance against industry standards. This involved examining metrics like domain authority, organic traffic, bounce rate, and conversion rates. The findings provided valuable insights into areas needing improvement and helped establish achievable performance goals for the project.
Keyword Research and Competitor Analysis
To optimize Flower Bar Cebu’s website, I performed in-depth keyword research to identify high-traffic, low-competition keywords relevant to their business. These included phrases such as “flower shop Cebu,” “affordable floral arrangements Cebu,” and “express flower delivery Cebu.” Additionally, I analyzed competitors’ strategies to uncover gaps in their content and leverage these opportunities for Flower Bar Cebu.
Google Search Console Insights
Google Search Console played an essential role in tracking the website’s performance. By examining impressions, clicks, and the average ranking of important keywords, I pinpointed pages that had great potential but were experiencing low click-through rates. By adding structured data and enhancing meta descriptions, we saw a notable boost in click-through rates.
Website Audit
I performed a thorough audit of the website to pinpoint technical and on-page SEO problems. This involved repairing broken links, optimizing page speed, enhancing mobile responsiveness, and making sure header tags were used correctly. Additionally, I improved the website’s content by incorporating relevant keywords, adding alt text for images, and implementing internal linking strategies, all of which significantly improved the site’s overall performance.
Result
As a result of these initiatives, Flower Bar Cebu saw a 45% boost in organic traffic over a three-month period. The website also secured a spot on the first page of Google for multiple targeted keywords, leading to an increase in inquiries and sales.
Proven Results in Off-Page SEO:
Driving Rankings for USA-Based Websites
I have successfully worked on ranking various USA-based websites on Google Search through strategic off-page SEO techniques. These projects include my personal website and several client websites I managed in my previous role as an Off-Page SEO Specialist. By implementing backlink strategies, improving domain authority, and leveraging local SEO tactics, I consistently achieved measurable improvements in search rankings and online visibility. My work has helped businesses gain a competitive edge and attract more leads.
